Phil Barden Photo de Profile

ConférencierPhil Barden

Directeur général de DECODE Marketing Ltd

Phil Barden possède plus de 25 ans d’expérience dans la gestion de marque côté client (Unilever, Diageo et T-Mobile). Alors qu’il était responsable du positionnement et du développement de la marque T-Mobile en Europe, il est devenu client de la société de conseil en marketing DECODE et a découvert la... Read more

Biographie

Phil Barden possède plus de 25 ans d’expérience dans la gestion de marque côté client (Unilever, Diageo et T-Mobile).

Alors qu’il était responsable du positionnement et du développement de la marque T-Mobile en Europe, il est devenu client de la société de conseil en marketing DECODE et a découvert la « science de la décision ». Il a introduit ce concept au Royaume-Uni.

Le premier livre de Phil Barden, « Decoded. The Science Behind Why We Buy », a été publié pour la première fois en 2013. La deuxième édition a été publiée en 2022.

Il donne des cours sur la science de la décision dans le cadre du diplôme de l’IPA, du diplôme APG Planning Skills, des programmes MBA de Henley, Ashridge et Bayes Business Schools et des programmes MSc des universités Northwestern (Chicago), Sussex, East Anglia (Royaume-Uni) et Napier (Édimbourg).

En 2022, Phil Barden a été élu membre de la Marketing Society.

Les sujets abordés par Phil Barden

  • Décoder la perception de la valeur : Comment les consommateurs définissent-ils ce qui en vaut la peine ?
  • L'IA dans le Marketing : un avantage compétitif
  • Un marketing qui fait travailler les méninges : Optimiser les publicités, les promotions et l'engagement des consommateurs
  • Gagner l'attention des consommateurs : Pourquoi les gens ne choisissent pas (encore) votre marque

How to book Phil Barden as a keynote speaker

How do I book Phil Barden for a keynote speech?

You can book Phil Barden through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Phil's current availability, speaking fees and any specific requirements for your event.

What are Phil Barden's speaking fees?

Phil Barden's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Phil tailored to your event.

What topics does Phil Barden speak about?

Phil Barden speaks on Business & Management, Digital, Entrepreneuriat, Experience client, Futur & Technologie. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Phil to align the content with your delegates and goals.

Is Phil Barden available for international events?

London Speaker Bureau can book Phil Barden for events worldwide, subject to Phil's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.

Does Phil Barden deliver virtual or online keynotes?

Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Phil Barden is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).

How long is a typical keynote by Phil Barden?

Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Phil can accommodate.

Can Phil Barden tailor the keynote to our industry and audience?

London Speaker Bureau will brief Phil Barden on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Phil can offer.

What languages does Phil Barden present in?

Phil Barden delivers keynotes in Anglais. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.

What makes Phil Barden a strong fit as a keynote speaker?

Phil Barden's areas of expertise include Business & Management, Digital, Entrepreneuriat, Experience client, Futur & Technologie. To get a clear sense of Phil's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.

What kind of events can Phil Barden speak at?

Phil Barden can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Business & Management, Digital, Entrepreneuriat, Experience client, Futur & Technologie is relevant. Details of Phil's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.

Does Phil Barden offer workshops, panels or fireside chats in addition to keynotes?

Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Phil Barden is able to offer alongside or instead of a keynote.

How far in advance should we book Phil Barden?

We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Phil Barden, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Phil's current availability for your dates.